Mazda MX-30 First Edition

Anticipation for Mazda’s first all-electric vehicle has been high since its launch at the 2019 Tokyo Motor Show. Now, Mazda have finally released details of the very first version to make its way to the UK in early 2021 – the Mazda MX-30 Launch Edition. 

Evolved KODO: Soul of Motion design

Mazda is renowned for their unique and evocative design language, known as KODO. It focuses on the feeling of motion in the shape of the car, with every Mazda looking as if it moving, even when stationary. The Mazda MX-30 represents the next evolution of this design philosophy. Its body has been sculpted to capture and play with the light. And, although an SUV, its shape also takes strong influence from the sleek lines you’d expect to see on a coupe. However, it doesn’t lose the rugged appeal of an SUV, with large wheel arches and bold lower trims contrasting with the smooth upper lines.

When talking about the design of the Mazda MX-30, it’s impossible not to mention the free-style doors. Similar to those found on the RX-8, they offer a smoother side profile while still offering great access to the rear seats.

Another thing that makes Mazda stand out is there rich and iconic colour range, notably Soul Red. For the MX-30 First Edition, you’ll have a choice of 4 colour combinations. In all-over colours, it will be available in Polymetal Grey Metallic and Ceramic Metallic. Or, for an added bit of flair, you can get the MX-30 First Editon in three-tone. This contrasts either Ceramic Metallic or Soul Red Crystal Metallic with a Brilliant Black roof and Grey Metallic side pillars.

Modern interior design

Like everything at Mazda, the focus when designing the interior was the people who’d be in it. This human-centred approach means the inside of the Mazda MX-30 First Edition has high quality and sustainable materials. The layout has been designed around the driver, making sure everything can be used with ease, reducing distractions. A stand-out feature of the MX-30’s interior design is the floating console, which provides additional storage space under the centre console.

The MX-30 launch edition also features the latest technology. An 8.8-inch Colour entertainment display with Mazda Connect system sits back in the dashboard, while the air conditioning can be controlled by 7-inch colour touchscreen display in the centre console. For information on the go, there’s a windscreen projected Active Driving Display. And safety is assured with Mazda’s i-Activsense Safety technology.